The Tipping Point: How little things can make a big difference by Malcolm Gladwell
Gladwell provides an entertaining looks at what causes things to become an epidemic. He looks at not just clothing trends but also crime, disease, rumors, and smoking. There's also a discussion of what made Sesame Street popular and what the children's show Blue's Clues did differently to make it even more appealing. Read the chapter about Connectors, Mavens, and Salesmen to find out what type of person you are and where you fit into the spread of a trend.
See Wikisummaries for Chapter by Chapter summary:
http://www.wikisummaries.org/The_Tipping_Point
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